One SEO component called off-site SEO ensures that users of external pages or of social media can find your website. Being optimized for SEO increases the site’s potential to draw customers from other platforms other than the search engine. It also gives you insights on such as location, technologies used, product preferences, etc.

Some SEO-related tools such as the Google Keyword Planner and Google Analytics provide quantitative data to help you understand your market, analyze the trends, and know your competitors’ standings. The search engine management is to helps you identify popular keywords so you can decide how to structure or revise your needed content.

Some SEO-related tools such as the Google Keyword Planner and Google Analytics provide quantitative data to help you understand your market, analyze the trends, and know your competitors’ standings. The search engine management is to helps you identify popular keywords so you can decide how to structure or revise your needed content.